Showing: 1 - 5 of 5 RESULTS
Digital Marketing

Knowing Basics Website Building

Often confused about how a idn slot website stands and how to make it. Nowadays we have a lot of look at some very interesting websites that are good and very informative. But we can make our website attractive. But before we start, we must first identify what is needed and what elements are on the website that we usually encounter. Oftentimes, many people say that creating a website is making coding or creating applications. Whereas in HTML the type of text used is called the script used on the website, not code. So that scripting is a type used in HTML, not coding, even though both are programming languages ​​used by programmers. A web application is a system built with the concept of web engineering or what is called (web engineering) and is applied online through a medium called the Internet. Web Engineering itself is a process of developing a web-based application using engineering science. Management principles and systematic approach, to produce high-quality web applications to control development, minimizing risks, and improving the quality of website-based systems. Website-based programming has several characteristics, the existence of communication between a web browser and a web server via the internet based on the HTTP (Hypertext Transfer Protocol) protocol, and all resources on the network are identified by a URL (Uniform Resource Locator). Web documents are written based on the HTML (HyperText Markup Language) standard. Programming on the web itself has two sides, the Front-End and Back-End, where the Front-End plays with the Client-Side Scripting, while the Back-End plays on the Server Side Scripting. Previously, we had to know that there are two types of website creation, Front-end, and Back-end. The front-end is a creation on a website which is the client-side or referred to as the Client-side server, while the Back-end is the side of the server which is usually known as Server-Side Script where the script works behind the Client-Side Script. What is the difference? Client-Side Scripting is a type of web programming language whose processing is carried out on the client-side or user interface (Front-End) where the process is carried out by the web browser as the client and several libraries can translate all commands on web pages using client-side scripting. examples such as JavaScript, CSS, Jquery, XML. Meanwhile, the back-end is the server-side scripting, which is a web programming language that is processed on the server-side such as PHP, ASP, and JSP, where the webserver is the HTTP server that provides the documents requested by the web browser, so that the webserver is The most important component in the Application Server layer where a web server must be able to serve document requests requested by a web browser and be able to be set up to interact with JSP, ASP, and PHP programs in CGI and so on such as some examples on the used web server, APACHE HTTP SERVER, and Microsoft IIS. In web programming, there is a service that can be accessed via the internet called the World Wide Web (WWW), abbreviated as the web, which is a collection of documents, images, videos, and other resources that are linked by hyperlinks and URLs. HTTP is a protocol that regulates a web browser in requesting and receiving a document from a web server and this protocol is the standard protocol used to access HTML documents and the protocol is on the application screen. On the website itself, there is such a thing as a URL that is used to determine the resource on a web server which can be analogized as follows “protocol: // DNS name/path/filename”. DNS (Domain Name System) is a naming standard for computers on the Internet to simplify the management of Internet computer servers. To be able to access website-based applications, you need to use a web browser, because the browser is used to display rendering documents on web / HTML. The current web browser also has the convenience of using it besides being able to open multiple tabs, the browser is now capable of interpreting JavaScript, VBScript, Java Applet, and understanding XML documents as well as several plugins such as .swf and so on.

Types of Text Editor Code For Websites

HTML editor is a professional tool that is used and devoted to creating and changing a website page, although any text editor can be used, there are several text editors currently used to help edit the text in HTML scripts. Some examples of tools that are often and used:

  • Macromedia Dreamweaver
  • Notepad ++
  • Sublime
  • Visual Studio Code (VS Code)
  • ATOM
  • Brackets
  • VIM
  • Text Wrangler
  • CoffeeCup HTML Editor

Each text editor tool has advantages and disadvantages of each tool. If you are starting to learn, you can use Notepad ++ or VSCode because both text editors are very easy to use and lighter, and more on the user interface.

Types of Frameworks Used in the Website

On the appearance of the website itself, it must have a responsive appearance so that the website can be accessed and visible both on whatever media is used, both on smartphones and desktops by following the resolution used by the user. In making the display responsive, it is a technique of making responsive web designs using CSS and HTML to resize, hide, shrink, enlarge or shift content so that the appearance is maintained. Responsive Web Design has become very popular since 2013, considering that more and more Internet users are using mobile devices that have different screen sizes and screen resolutions. Why is making the appearance of the website responsive important? Because making the website display responsive is recommended by Google, then one website for all devices so that it is easy to manage. Although the manufacturing process is very time-consuming and requires less design and preparation and needs, it has a drawback that is having to create a separate site for mobile device users and not having an optimal design on different screens. The website itself usually uses a framework to help make the appearance on the website responsive and attract attention. Several types of frameworks that are often used are:

  • Bootstrap
  • Foundation
  • Metro UI
  • Skeleton
  • Laravel

Usually, responsive techniques can be made based on the Grid System, Fluid Grid, and Media Queries.

Basic Tags Used in the Website

HTML has some basic tags that must be remembered if we want to create a website-based application. Each tag already has its pair and different functions. The basic HTML tag types that are usually used are:

  • <html> </html>

In this tag, it is used that the code contained in it is HTML code. The structure in HTML itself usually consists of a head and body.

  • <head> <head>

This is a tag that is in the HTML head section which will usually be filled with the title tag and is also a tag to provide information at the top of the tab in the browser.

  • <title> <title>

This tag is a function for filling in the posts on the tabs in the browser.

  • <body> <body>

This is the body part of the browser which is used to be displayed on the browser.

The use of tags should use lowercase letters. The browser will ignore spaces or newlines in the text between the tags. If it is described, it will be as follows for the arrangement of tags in HTML:

Digital Marketing

What Is Digital Marketing?

Digital Marketing… A term we hear thrown around by every start-up on every corner. But what is digital marketing? WebEchoes has been in digital marketing since 2003 and we have survived the ups and downs of a fluctuating industry. Most people understand that digital marketing is marketing and/or advertising on the internet. That part makes sense. However, most people don’t quite know how it works.

“Hello! This is Tina with Google. I am calling to tell you that your business is not on Google.” Well Tina… You’re a recording and a liar. These calls are usually informing you (in a terrible way) that you need to fix some things about your local listings on Google and Bing. Good news – you can ignore these calls and not worry about if it was real. Bad news – you will always get these calls. Fixing your local listing on Google and Bing are very important, but will not bring you millions of customers as promised. We have seen far too many digital marketing/ SEO agencies come and go due to their efforts of trying to only claim local listings.

“Link-building” is out, “Link-Earning” is in. It doesn’t do much good to have a link to your site from a website that has absolutely nothing to do with your industry or trade. In fact, it may even be harmful to your search presence. There used to be companies built on link-building and they would beg, borrow, buy and trade links to help search engine rankings. Google now cares about how good of a quality is this link? A good quantity of great quality links is what you need.

“But how do I earn links?” It’s simple. Provide great quality content that influencers in your industry are going to want to read and share. Okay, fine. Maybe it’s not that simple. Good news – WebEchoes has developed a tried and true process that we call our Strategic Road Map that helps us generate content that B2B buying influencers will want to read and share.

Google Paid Ads (Pay-Per-Click) is another great way to pull traffic to your website. This is a smart tactic to generate a quick influx of users to your site while you are still building organic momentum, noted above. We commonly hear, “Nobody clicks on the paid ads on Google.” Well that’s just not true. If an ad is compelling and answering the question that people are asking, they will click. Even if they don’t click, they will still see the ad, creating brand awareness.

In all honesty, there is no perfect answer as to what digital marketing is. In all reality, it is a conglomerate of so many different things that all work cohesively to increase your digital brand footprint and exposure. Ensure that you have a strategy based on research before you begin any digital marketing campaigns to make sure that you are not wasting your time and money.

Digital Marketing

Measure and Analyze Online Visitor Behavior

Most businesses wouldn’t dream of making a major expenditure without first looking at recent bank balances and ledgers to determine the financial viability of the purchase. And yet, most companies “drive blind” when it comes to their website strategy. Your online presence is a very important investment in the marketing and branding of your company and your hosting provider or IT department should be providing traffic statistics/analytics tools for measurement and accountability of website performance.

Most of these tools provide excellent visibility into online browsing behavior that can guide you in developing and improving visitor traffic, SEO, web page content and conversion rates. Available statistics include measurement of visitor activity, traffic sources and referrals from links, web page and visitor navigation patterns, conversion trends and even predictive analytics that can identify early buying signals.

Without website analytics tools, you are simply guessing about how to improve your online presence. In fact, you could even be doing harm to your website and search engine performance if you’re not measuring and analyzing traffic activity on a regular basis.

Not only can WebEchoes help you understand website performance statistics and analytics, but we can provide detailed analysis that will help improve your site’s user experience, SEO and conversion on a continuous basis.

Digital Marketing

Understanding the Differences in SEO vs SEM

What’s SEO and SEM?

SEO and SEM are terms that are thrown around all the time in the new age of marketing. But, what are they? What do they mean? What’s the difference? And most importantly, how does it affect your organization?

Search Engine Optimization

SEO is a broad array of different things coming together with the goal of improving a website’s “organic” presence for relevant search queries in search engines such as Google. The thing about SEO is that there is (or should be) a different approach for every business in every field. There is not a “one size fits all” for SEO. For example, a contract manufacturer and a coffee shop in Cincinnati, OH have very different target audiences and very different competition. It simply does not make sense for both companies to do the same thing and expect the same results. Strategic keyphrase use within your website, user experience, mobile-friendliness, and multiple forms of content are a few factors that impact your SEO. Most importantly, are you answering the questions that the people you’re trying to reach are asking?

Search Engine Marketing

SEM is very different from organic SEO. SEM is commonly referred to as “Pay-Per-Click” or “PPC,” which we are all familiar with. I’m confident in saying that we have all searched for something on Google and spotted the “AD” (refer to image) on the top of the search results. That is SEM. If done correctly, this is a great tool for driving traffic to your website without having to make major changes. Another added benefit of SEM is the ability to target a specific audience based on their location. An effective SEM program involves performing keyword research (much like SEO) and making sure that your ads are placed where they will reach your intended audience.

Why do organizations do digital marketing? To generate revenue. SEO and SEM are both two aspects of digital marketing that work well as individual programs, but combined can help your website drive in high quality traffic, turning into leads, and eventually turning into customers. The WebEchoes approach helps us to understand your B2B target audience, the questions that they are asking, what they care about, and so much more that allows us to deliver a completely custom approach to your SEO program, SEM program, or both.

Digital Marketing

B2B DIGITAL MARKETING

We immerse ourselves in the many facets of your business. That’s because there is no “one solution” to all B2B digital marketing challenges. Every business in every industry, there is a need for unique sales and marketing strategies. So, for us to find out what these problems are we go through our very in-depth, research based Discovery and Strategic Road Map process.

Through this process, we find out how you currently stand online and we ask questions. A lot of questions. Who are the people with the problems that you can fix? What is their role in their organization? Who are your competitors? You know, all that fun stuff. We believe that to create a solid marketing strategy we need to know the relevant detail about your business and your industry. How else can we target your customers with eye-catching paid ads and interesting blog posts? Once we know who we are trying to reach we can implement a marketing strategy to engage them with your website. We spend time doing Search Query Research/ Analysis and, with your help, we develop engaging B2B content, along with digital marketing strategies designed to reach, attract and convert your target buying influencers. Once we get them to your website, they’re all yours!